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Aurex

A direct-to-consumer store for a premium cookware brand: product education for triply and cast iron, and a full shop with filters, reviews, cart and accounts.

  • Retail and D2C
  • Website
  • Delivered
www.aurexindia.com
Aurex India homepage with a triply steel cookware hero, category navigation and search

01Overview

Aurex India sells triply stainless steel and cast iron cookware direct to customers. The brand needed a store that could explain why its materials matter and then sell them, on a phone, without friction.

We built the store on the brand's own domain: category and product experiences with education built in, a filterable shop, product pages with specifications and reviews, and the account, cart and policy layers a D2C brand needs.

02The challenge

Premium cookware is a considered purchase. Shoppers want to understand triply construction and cast iron care before they pay for it, and they expect the shopping experience to match the product.

03Our solution

A storefront with category collections and education sections that compare construction and materials; a shop with category, price-range and sort filters; product pages with specifications, features, ratings, reviews and related products; plus search, wishlist, cart, customer accounts, campaign discounts and order tracking.

05Key features

What it does

  • Category collections: triply, cast iron, kadhai and honeycomb
  • Shop with category, price-range and sort filters
  • Product pages with specifications, features, ratings and reviews
  • Related products on every product page
  • Site search, wishlist and customer accounts
  • Cart with campaign discounts applied automatically
  • Promotional bar for offers and shipping messages
  • Order tracking, shipping and returns pages
  • Blog

06Visual showcase

Screens from the build

www.aurexindia.com
Shop page with category and price filters beside a grid of cookware products

The shop, with category, price and sort filters.

www.aurexindia.com
Product page for a triply kadhai with pricing, discount, description and add to cart

A product page with specifications and reviews.

The Aurex homepage on a phone

Mobile layout.

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