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Work / Website
Technofluid
A B2B website for an industrial lubricants brand: a category-filtered catalogue, an industry landing page for every sector it serves, and enquiry as the primary action.
- Industrial manufacturing
- Website
- Delivered
01Overview
Technofluid Lubricants makes industrial oils, automotive lubricants, greases and specialty oils. Its buyers are plant engineers and purchasing teams who need to find the right product for a specific duty and then ask for it.
We built a content system rather than a brochure: a catalogue filtered by five categories, a landing page for each industry served that recommends the lubricant types that industry needs, a company story, and an enquiry route instead of a cart.
02The challenge
A large technical catalogue is useless if a buyer cannot get from their industry to the right product quickly. The site had to organise a wide product range by application and make enquiring effortless.
03Our solution
A products section filtered by category with individual product pages; an industries section with a landing page per sector that lists recommended lubricant types, split into in-catalogue and on-request, with links to related industries; an about page with the company timeline; and an enquire-first contact flow with no cart.
05Key features
What it does
- Catalogue filtered by five product categories
- Individual product pages with pack sizes
- A landing page for every industry served
- Recommended lubricant types per industry, marked in catalogue or on request
- Related industries and product category cross-links
- Company timeline on the about page
- Enquiry-led contact flow, no cart
- Separate mobile hero treatment
06Visual showcase
Screens from the build
The catalogue, filtered by category.
An industry landing page with recommended lubricant types.
The industries index.
Mobile layout.
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